About project
Royal Petrol LLP is the largest network of modern gas stations in Almaty and Almaty region, currently consisting of more than 70 gas stations. Having analyzed the regional peculiarities and competitive environment of the Customer, VDS Company set a task to create a corporate identity of the gas station, which will allow to achieve a high emotion: spectacular design and memorable architecture of the gas station.
Color and light
The color scheme of Royal Petrol corporate style reflects eastern philosophy. Deep blue reflects the brightness of the sky and the depth of mountain lakes, the luminous green is associated with the spring power of the steppe grass.
Architecture
• High-precision design, inspired by the traditional lattice "kerege" at the base of the Kazakh yurt, and elegant V-shaped design of the canopy supports.
• The special shape of the section of the light profile, providing a smooth transition between the letters "R" and "P" in a line of bright light on the stele and the canopy.
• The cross-section of the plates of the stele non-standard shape, the logo is
rotated 90°.
